جميلة
Jameela Elfaki is a British (English and Sudanese) Photographer, Creative Director and Director based in London.
Elfaki is a creative artist who's work transcends categories and multiple mediums. Working across Photography, Creative Direction, Filmmaking and Sound (DJing).
Jameela's practices are often focused around identity, representation and the visibility of Women and Non-binary folk of colour. Her work is inspired by her own dual heritage, and exploring themes of the 'in-between' and the nature of different cultures/beliefs coming together. Jameela has a strong love of design, music and fashion often finding herself in front of the camera as well as behind.
Since graduating from Central Saint Martins College of Art and Design in 2017, Jameela has shot for the likes of THE FACE, PORTER, ELLE, GQ Magazine, Wonderland and more. Jameela has Directed for Adidas, ON and co-directed a beautiful film on the different rituals of Eid and Ramadan for Pinterest.
Jameela is the Founder, Editor in Chief and Creative Director of independent print magazine, platform and creative agency AZEEMA founded in 2017 and was subsequently nominated for The DAZED 100 - 2021. Elfaki is also a recipient of a PPA 30 under 30 New talent Award - 2019 and A participant of the Black Business Incubator at Somerset House 2022.
Photographic Clients include: COACH, ON, Adidas, Calvin Klein, Tommy Hilfiger, Nike, Clarks, Converse, Sole DXB, The Times, British Fashion Council. Elfaki has also worked with the likes of META, DAZED, SHOWSTUDIO, The V&A, The SOUTHBANK CENTRE, & The TATE.
Jameela's international DJ clients include, Sole DXB, Axel Arigato, TATE Modern, Night Tales, Southbank Centre and Soho House, Faemily & more.
Representation
Amanda @ Laird and Good Company
Personal Email
Awards
PPA - New Talent Award 2017
DAZED 100 - 2021
Selected Group Exhibitions
‘SNKRS by London: A Celebration of Community and Creativity’
13-14.11.2021 London, UK
'England your England: An exhibition exploring English culture in 2021'
08.09-14.11.2021 London, UK
'The Salon' at The Wing - DC
2018-2020 Washington DC, USA
'Touching with your Eyes' - Exhibition at The Reading Room
2019 Milan, Italy
Solo exhibitions
AZEEMA Issue 1
2017
Selected Talks
THE PHOTOGRAPHERS GALLERY
Solo talk - TPG Develop
CENTRAL SAINT MARTINS COLLEGE OF ART & DESIGN
Panel Discussion - Diaspora Fashions
Chaired by Harris Elliott with Nada Koreish, Rahemur Rahman
SOMERSET HOUSE (This Bright Land)
Panel Discussion - Creating space + Taking up space
TINTED VIEW
Panel Discussion - Can the female gaze empower?
Harley Weir, Ronan Mckenzie, Yushi Li, Elizabeth Okoh
SHOWSTUDIO
Panel Discussion - KENNETH IZE S/S 21
Trey Trey, Halina Edwards, Kacion Mayers, Rudy Simba Betty
NICER TUESDAYS - IT'S NICE THAT
Series of talks, inc Hassan Hajjaj, Stephen Tayo, Wednesday Holmes
MIILKIINA
Panel Discussion - Innovation in entrepreneurship
Yara Flinn, Diarrah N'Diaye, Olivia Rose, Obena Boamah, Marta Freedman
SHOWSTUDIO
Panel Discussion - BOTTEGA VENETA AW/20
Joshua Small, Shanu Walpita, Doug Broad
ELLE x FRENCH CONNECTION
International Women’s Day Talk 2019 - co-hosted with ELLE’s Fashion Features Editor Sara Mcalpine.
DESIGN MUSEUM
Design Connections 10x10 Talk series 2018 - Selected as 1 of 10 of the UK’s most exciting emerging designers of 2018 and presented at London Design Festival x British Council.
Publications
AZEEMA Habibi (Darling) Issue 2017
AZEEMA Huia (Identity) Issue 2018
AZEEMA Haraka (Movement) Issue 2019
AZEEMA Tuqous (Rituals) Issue 2021