Jameela Elfaki is a British (English and Sudanese) Photographer and Creative Director/Director based in London.
Jameela is the Founder and Editor in Chief of independent Magazine, Platform and creative agency AZEEMA. Elfaki is a multi-disciplinary artist working across different mediums: Photography, Filmmaking, Creative Direction and Sound (DJing).
Jameela's practices are often focused on identity, representation and the visibility of Women and Non-binary folk of colour. Her work is often inspired by her own dual heritage, and exploring themes of the 'in-between' and the nature of different cultures/beliefs coming together. Jameela also has a strong appreciation of the sci-fi genre and exploring fashion and futurism through an Afro-Arab cultural lens.
Elfaki graduated with a BA Fashion Communication and Promotion from Central Saint Martins in London 2017.
Photographic Clients include: British Fashion Council, Calvin Klein, ELLE, GQ, Nike, Puma, Converse, PORTER magazine, Refinery 29, Notion Magazine, Sole DXB, The Times. Elfaki has also worked with Net-A-Porter, DAZED, SHOWSTUDIO, The V&A, The SOUTHBANK CENTRE, The TATE & Browns Fashion. Press coverage includes, i-D, DAZED, ELLE, The Face and more.
Jameela + AZEEMA were nominated for The DAZED 100 - 2021. Elfaki is also a recipient of a PPA 30 under 30 New talent Award - 2019.
Jameela's DJ clients include, TATE Modern, Night Tales, Southbank Centre and Soho House & more.
REPRESENTATION
Amanda @ Laird and Good Company
Personal Email
List of Selected Group Exhibitions and Artist Talks
‘SNKRS by London: A Celebration of Community and Creativity’
13-14.11.2021 London, UK
'England your England: An exhibition exploring English culture in 2021'
08.09-14.11.2021 London, UK
'The Salon' at The Wing - DC
2018-2020 Washington DC, USA
'Touching with your Eyes' - Exhibition at The Reading Room
2019 Milan, Italy
Talks
TINTED VIEW
Panel Discussion - Can the female gaze empower?
Harley Weir, Ronan Mckenzie, Yushi Li, Elizabeth Okoh
SHOWSTUDIO
Panel Discussion - KENNETH IZE S/S 21
Trey Trey, Halina Edwards, Kacion Mayers, Rudy Simba Betty
NICER TUESDAYS - IT'S NICE THAT
Series of talks, inc Hassan Hajjaj, Stephen Tayo, Wednesday Holmes
MIILKIINA
Panel Discussion - Innovation in entrepreneurship
Yara Flinn, Diarrah N'Diaye, Olivia Rose, Obena Boamah, Marta Freedman
SHOWSTUDIO
Panel Discussion - BOTTEGA VENETA AW/20
Joshua Small, Shanu Walpita, Doug Broad
ELLE x FRENCH CONNECTION
International Women’s Day Talk 2019 - co-hosted with ELLE’s Fashion Features Editor Sara Mcalpine.
DESIGN MUSEUM
Design Connections 10x10 Talk series 2018 - Selected as 1 of 10 of the UK’s most exciting emerging designers of 2018 and presented at London Design Festival x British Council.