jameela elfaki

Director + Creative Director 

Heritage of Tomorrow film  - AZEEMA x Trippin World commissioned by Nike 

Filmed + Edited by Kiefer Passey 

Taking inspiration from Early Renaissance paintings, we invited members of the AZEEMA community to take part in this beautiful short film, a cultural and educational journey that celebrates traditions and heritage. Reinventing the typical renaissance painting, capturing a moment in history of our own, each member was asked a series of questions centred around the themes of the film, and their connections with others. Acting as a bridge between cultures, we wanted to showcase just some of the ways the AZEEMA community present and carry their heritage in London, and how it is shared between generations. 

Creative Director 

Sisterhood - commissioned by Converse 

Filmed + Edited by Angela Steps

A project for Converse 'OUR LDN' #sparkprogress.​ ​Featuring Womxn of Colour from around London, Sisters, sister-friends, Communities and best friends. ​We celebrate their special bonds and what community and sisterhood means to them. ​The portfolio and video is a celebration of heritage, dual nationalities, sisterhood and community.

Executive Producer, Casting + Creative Direction

Move without limits - Nike x AZEEMA

Directed by Nadira Amrani 

Using Format