jameela elfaki

Director + Creative Director

Commercial work exploring the story of grass roots football team Goal Diggers, for Premier League x Budwiser commissioned by Copa 90.

Directed by Jameela Elfaki 

Produced by: Sunayah Arshad

DOP, Editor + Grade - Angela Steps 

Second Shooter - Oliver Wilson 

Sound - Mia Zipporah 

Photographer - Serena Brown 

Music - Tom Beswick 

Production Company: COPA90

Co - Director 

In collaboration with Pinterest UK, we documented three groups of wonderful women from our beautiful community in London and discovered how they observe Ramadan and celebrate Eid. Touching on rituals of food, henna and more, they give us a glimpse into their cultures and traditions, and what makes this time of year so special. 

Written & Directed by AZEEMA 

AgencyCreative Director: Jameela Elfaki 

Executive Producer, VHS Footage + Subtitles: Sunayah Arshad 

Art Director & Interviews: Evar Hussayni 

Videographer, Editor & Colour Grader: Angela Steps

1st AC: Yzza Slaoui

Creative Consultant: Ayat Al-Muhaisen 

MUA: Maha Alselami 

Sound: ‘Tal3a’ ‘طالعة’ by Kareem Samara & Bint Mbareh 

Talent: Shayma Bakht, Afsha Bakht & Munir Baig, Isra & Aminah Al Kassi, Malika Satori, Hanane Taoubi & Rasha Boche

Director + Creative Director 

Heritage of Tomorrow film  - AZEEMA x Trippin World commissioned by Nike 

Filmed + Edited by Kiefer Passey 

Taking inspiration from Early Renaissance paintings, we invited members of the AZEEMA community to take part in this beautiful short film, a cultural and educational journey that celebrates traditions and heritage. Reinventing the typical renaissance painting, capturing a moment in history of our own, each member was asked a series of questions centred around the themes of the film, and their connections with others. Acting as a bridge between cultures, we wanted to showcase just some of the ways the AZEEMA community present and carry their heritage in London, and how it is shared between generations. 

Creative Director 

Sisterhood - commissioned by Converse 

Filmed + Edited by Angela Steps

A project for Converse 'OUR LDN' #sparkprogress.​ ​Featuring Womxn of Colour from around London, Sisters, sister-friends, Communities and best friends. ​We celebrate their special bonds and what community and sisterhood means to them. ​The portfolio and video is a celebration of heritage, dual nationalities, sisterhood and community.

Executive Producer, Casting + Creative Direction

Move without limits - Nike x AZEEMA

Using Format