Jameela Elfaki is a British (English and Sudanese) Photographer, Creative Director and Director based in London 

Elfaki is a creative artist who's work transcends categories and multiple mediums. Working across  Photography,  Creative Direction, Filmmaking and Sound (DJing).

Jameela's practices are often focused around identity, representation and the visibility of Women and Non-binary folk of colour. Her work is  inspired by her own dual heritage, and exploring themes of the 'in-between' and the nature of different cultures/beliefs coming together. Jameela has a strong love of design and fashion often finding herself in front of the camera as well as behind.

Elfaki's current personal projects include 'Sahra Archives' a collection of research exploring contemporary and archival fashion, Design and Spaces and cultural nuances through a futuristic Afro-Arab and Western cultural lens. 

Jameela is the Founder, Editor in Chief  and Creative Director of independent Magazine, Platform and creative agency AZEEMA and was  nominated for The DAZED 100 - 2021.  Elfaki is also a recipient of a PPA 30 under 30 New talent Award - 2019 and A participant of the Black Business Incubator at Somerset House 2022. 

Elfaki graduated with a Batchelor of Arts in Fashion Communication and Promotion at Central Saint Martins, 2017.

Photographic Clients include: COACH, Adidas, Calvin Klein, Tommy Hilfiger, Nike, Clarks, Puma, Converse,  THE FACE, NET A PORTER, ELLE, GQ, PORTER magazine, Sole DXB, The Times, British Fashion Council. Elfaki has also worked with the likes of  META, DAZED, SHOWSTUDIO, The V&A, The SOUTHBANK CENTRE, & The TATE.

Jameela's DJ clients include, Axel Arigato, TATE Modern, Night Tales, Southbank Centre and Soho House, Faemily & more.


Amanda @ Laird and Good Company 

Personal Email


List of Selected Group Exhibitions and Artist Talks

‘SNKRS by London: A Celebration of Community and Creativity’

13-14.11.2021 London, UK

'England your England: An exhibition exploring English culture in 2021'

08.09-14.11.2021 London, UK

'The Salon' at The Wing - DC 

2018-2020 Washington DC, USA  

'Touching with your Eyes' - Exhibition at The Reading Room 

2019 Milan, Italy  


SOMERSET HOUSE (This Bright Land) 

Panel Discussion - Creating space + Taking up space 


Panel Discussion - Can the female gaze empower?

Harley Weir, Ronan Mckenzie, Yushi Li, Elizabeth Okoh 


Panel Discussion - KENNETH IZE S/S 21 

Trey Trey, Halina Edwards, Kacion Mayers, Rudy Simba Betty


Series of talks, inc Hassan Hajjaj, Stephen Tayo, Wednesday Holmes


Panel Discussion - Innovation in entrepreneurship 

Yara Flinn, Diarrah N'Diaye, Olivia Rose, Obena Boamah, Marta Freedman


Panel Discussion - BOTTEGA VENETA AW/20

Joshua Small, Shanu Walpita, Doug Broad


International Women’s Day Talk 2019 - co-hosted with ELLE’s Fashion Features Editor Sara Mcalpine.


Design Connections 10x10 Talk series 2018 - Selected as 1 of 10 of the UK’s most exciting emerging designers of 2018 and presented at London Design Festival x British Council.


Using Format